With salsa music nearly nonexistent on the Latin radio airwaves, Miami, Florida station Z92 FM has announced that the genre will now be the primary focus of their newly revamped 24 hour music lineup.
This is great news for South Florida’s salsa community. Hopefully the station will become a great success and inspire other radio broadcasters across the country to add more salsa music to their rotation. Check out the full article below.
SBS Flips Miami’s Clasica To Zalsa y Mas!
Spanish Broadcasting System (SBS) has flipped its longstanding oldies Miami station, Clásica 92.3 FM, to Z 92, Zalsa y Más! (92.3 FM)
In a major departure from its previous programming, Zalsa y Más! will only play salsa and other danceable tropical music, becoming the only station in Miami devoted exclusively to the genre. The station’s official “voice” is that of Miami-based Cuban salsa star Willy Chirino. In the past few years, stations that traditionally played salsa and tropical music have incorporated multiple genres of up-tempo music, including danceable bachata and pop reggaeton. Such was the case with SBS’ own El Zol 95 (95.7 FM) which now falls under the slogan “Tu Party Latino,” and plays a mix of more urban and uptempo fare beyond tropical music, competing with Univision’s Mix 98.3 FM. As for Clásica’s repertoire of older ballads, many will now be played on SBS’s pop station, Romance (106.7 FM), which will also continue to play new pop music.
SBS’ fourth Miami station is Cima, 106.3 FM, which plays cumbias and vallenatos.