Orlando Set to Salsa With 98.1 FM

Entravision Communications Corporation  today debuted Salsa 98.1 on WNUE-FM in the Orlando, Florida market. The station, which used to be José 98.1 , offers a focus on tropical music, bringing the rhythmic beat to the Central Florida region. The format is launching with an improved signal that will reach approximately 1.7 million residents of Central Florida, an increase of approximately 300,000 potential new listeners and more than one million of whom will receive an even stronger signal than before.

The station will feature four talented jockeys including Eduardo Robles, Junior Nieves, Franchy and James “El Bandido,” as they bring the best tropical music to the area.

“As a leader in Spanish-language radio, we constantly seek to serve our listeners by enhancing our stations with popular formats and fresh talent to attract new listeners in our markets, further allowing advertisers to successfully reach their target audiences,” said Jeffery Liberman, President of Entravision’s Radio Division. “We understood the need for an all-tropical format in the market and, with Orlando being one of the fastest growing Hispanic markets in the U.S., we are committed to providing our listeners with this highly in-demand tropical music on Salsa 98.1 FM.”

In addition to Salsa 98.1 FM, Entravision also owns and operates the Univision and TeleFutura affiliate television stations in the Orlando market.

Source: Orlando Sentinel